Motley Fool Money How Gen Z Spends
Apr 6, 2023
Nick Sciple, an investment analyst at The Motley Fool, and Sanmeet Deo, a senior analyst specializing in health and fitness trends, delve into Gen Z's consumer habits. They dissect findings from a survey revealing brand loyalty to giants like Nike and Apple. The discussion highlights the shift toward resale shopping and the popularity of companies like Ulta Beauty and Spotify. Sanmeet also explores emerging health trends, including the rise of an omni-channel fitness approach and the booming popularity of pickleball, showing its growing impact on the fitness landscape.
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Big Brands Still Dominant
- Gen Z continues to favor established brands like Nike, Apple, and Amazon.
- This reinforces the idea that brand loyalty continues to play an important role in consumer behavior.
Subscription Stickiness
- Services like Spotify and Netflix benefit from user inertia, as subscribers rarely change services.
- This "stickiness" is advantageous for these businesses.
Investing in Resale
- Consider investing in resale companies like Winmark (WINA) to capitalize on the growing secondhand market.
- Winmark's franchise model, with a percentage of sales from franchisees, generates remarkable margins.