How Gen Z Spends
Motley Fool Money
00:00
Gen Z Spending and Brand Loyalty
This chapter explores Generation Z's spending habits, highlighting their brand loyalty to giants like Nike and Apple while examining the intergenerational brand resonance. The discussion also covers the impact of loyalty programs, subscription models, and music streaming platforms like Spotify on consumer behavior. Additionally, it delves into the growth of the resale market, featuring companies like Poshmark and Winmark, while also spotlighting Aritzia's expanding presence in the U.S.
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