How Gen Z Spends
Motley Fool Money
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The Evolving Fitness Landscape
This chapter explores the impact of the pandemic on health and fitness trends, particularly the rise of an omni-channel fitness model that merges at-home workouts with gym experiences. It discusses Lululemon's challenges following its acquisition of Mirror and insights into the connected fitness market, alongside lessons learned in digital initiatives. The chapter also highlights Exponential Fitness's effective approach to combining in-person and digital fitness solutions, while addressing market misconceptions.
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