Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Q4 & Holiday Marketing Starts NOW! đâď¸ Jayâs SCOOP | Ep. 366
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Jun 27, 2025 As summer heat wraps up, it's time for marketers to prep for the holiday season. Jay emphasizes that Q4 strategies need to start now, citing that 68% of B2B deals kick off in summer. He reveals fascinating stats: subject lines mentioning Q4 boost open rates, and social posts about it can enhance B2B engagement significantly. Meanwhile, he humorously touches on the explosion of quirky podcast topics. Plus, nostalgia creeps in with reflections on Melrose Place and its unexpected podcast spin-off!
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Mid-July Mental Switch
- Consumers and business professionals switch mentally to holiday and Q4 thinking by mid-July.
- Early Q4 and holiday marketing taps into buyer readiness before peak season hits.
Early Holiday Shopping Statistics
- Many consumers start holiday shopping in early July, increasing year over year.
- 68% of Q4 B2B deals start in summer, making early marketing crucial for success.
Q4 & Holiday Email Boost
- Emails with Q4 in subject lines after July 4 get 14% higher open rates.
- Holiday mentions boost consumer email opens by 22%, proving timing and language matter.