Mid-July and itâs 98 degrees outâbut marketers are already thinking about December. Jay Schwedelson drops a reality check: your Q4 and holiday campaigns donât start in the fall, they start now. From subject line data to social engagement spikes, he breaks down why jumping into end-of-year messaging this early isn't just smartâit's a major edge. Even if youâre sweating through summer, your prospects are mentally putting up the tree.
Best Moments:
(00:30) Why July flips the mental switch from BBQs to Q4
(01:15) Googleâs data shows âholiday marketingâ searches spike between July 10â15
(01:45) 68% of Q4 B2B deals start in summerâdonât get left behind
(02:30) Subject lines mentioning Q4 get 14% higher open rates after July 4
(03:04) Consumer emails with holiday mentions see a 22% boost in opens
(03:45) Social posts about Q4 drive 25% more B2B engagement starting in July
(04:30) Easy tests to see if early Q4 messaging works for you
(06:02) Steve from Blueâs Clues has a podcastâyes, really
(08:15) Jayâs favorite random podcast: a Melrose Place rewatch
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Check out Jayâs YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jayâs TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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