Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! How Jason Barnard Built Authority and Increased Visibility by Entity Optimization
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Jan 7, 2026 Join Jason Barnard, founder of Kalicube and expert in entity optimization, as he explores the evolving landscape of SEO influenced by AI. Discover how understanding 'entities' can boost your search rankings and why traditional keywords are becoming obsolete. He shares his actionable framework—Claim it, Frame it, Prove it—and emphasizes building credibility through clarity and precision. Learn how to optimize your online presence using a wealth of data, and why niche strategies might just be your secret weapon for growth!
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Machines Don't Innately Grasp Entities
- Machines struggle to identify and classify real-world entities the way humans instinctively do.
- Jason Barnard scaled an entity database to 70M brands to help algorithms understand entities better.
Use The Claim–Frame–Prove Trilogy
- Claim, frame, prove: state your claims, frame them clearly, and link to proof.
- Without all three parts, algorithms won't recognise you as credible.
Follow Understandability → Credibility → Deliverability
- Follow the three-step process: understandability, credibility, deliverability.
- Make sure algorithms understand who you are, believe you, and can recommend you to your audience.