Tomorrow - ein McKinsey Podcast Wachstum im eCommerce – wie geht es weiter?
Apr 24, 2025
The podcast delves into the post-pandemic revival of eCommerce, forecasting an impressive 8% annual growth driven by third-party marketplaces. It emphasizes the shift towards omnichannel strategies, blending online and offline sales for a superior customer experience. Virtual shopping events and live commerce are highlighted as key trends for enhancing consumer engagement. Additionally, the discussion covers the anticipated impact of AI and innovative shopping formats by 2025, urging businesses to adapt to an ever-evolving marketplace.
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E-Commerce Growth Reset
- E-commerce is growing again with a predicted 8% annual growth, driven largely by 3P marketplace models.
- Companies must differentiate and invest in technology to capitalize on this trend.
Prioritize Profitable Growth
- Focus on profitable growth rather than growth at any cost in e-commerce.
- Generate efficiencies in customer service, planning, delivery, and manage the supply chain clearly.
Evolution of E-Commerce Models
- E-commerce evolves through stages from building standalone capabilities to integrating marketplace models that provide more articles and profitability.
- The next step includes monetizing data through retail media to better acquire customers on platforms.