Wachstum im eCommerce – wie geht es weiter?
Tomorrow - ein McKinsey Podcast
00:00
The Future of ECommerce: Trends and Transformations
This chapter analyzes the evolution of eCommerce, emphasizing the influence of virtual shopping events and live commerce on consumer engagement, particularly in Germany. It also explores the anticipated impact of AI and new shopping formats by 2025, urging companies to adapt to a dynamic marketplace.
Play episode from 06:46
Transcript
