Wachstum im eCommerce – wie geht es weiter?
Tomorrow - ein McKinsey Podcast
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Navigating the Future of eCommerce: Omnichannel Strategies and Technology's Role
This chapter explores the critical need for an omnichannel strategy in eCommerce that blends online and offline sales to improve customer experience. It highlights the significance of new capabilities and technology adoption, while also addressing challenges like price consistency across various sales channels.
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Transcript
