Curious about the future of media? The hosts dive into YouTube’s rise as a dominant choice for viewers, rivaling traditional TV. They discuss a need for innovation in streaming, spotlighting partnerships that might reshape the landscape. There's talk about major corporate shifts among media giants and how tech companies could capitalize on entertainment opportunities. Listeners can expect a look at Xbox's role in streaming and the growing trend of combining services for better subscriber retention. It's an engaged exploration of what's next!
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insights INSIGHT
YouTube's 2025 Trajectory
YouTube is predicted to surpass 15% of viewership on Nielsen's Gauge in 2025.
They will likely enhance premium features, empowering creator-led streaming and hybrid business models.
insights INSIGHT
YouTube on TV
A billion hours of YouTube content are watched daily on TVs.
Many YouTubers now earn significant revenue from TV viewership, not just mobile/desktop.
insights INSIGHT
Netflix's Innovation Gap
Netflix's innovation is questioned, particularly in content and service presentation.
Its marketing is considered impressive, exemplified by a Squid Game partnership with Duolingo.
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Is YOUTUBE the new GOLD STANDARD of Entertainment? The Hard Bundle Strikes Back? Is JAKE PAUL the new BRAD PITT?
This two-part discussion kicks off with hosts Evan Shapiro and Marion Ranchet's first 5 predictions of 2025, covering major trends and shifts in the ever-evolving and choppy seas of the media industry. From YouTube's growing dominance on television screens to Netflix's evolving strategies, to the rise of hard bundles in streaming, and to the future of collaboration between broadcasters and tech giants - Evan and Marion explore the innovations, partnerships, and consumer behaviors of the future. With insights from both European and North American perspectives, this episode offers a comprehensive look at what’s next in the chaotic world of media.
Tune in next week for the continuation with five more predictions!
Canal+ / StudioCanal data referenced in the episode...
"Significant Share of Recurring Revenue - 85% of Retail Subscriber Base On A 1 or 2 Year Commitment In France & Poland | -50% Less Churn Compared To Overall Subscriber Base In France | STEADY Revenues During Covid-19 Pandemic and Hollywood Strike | 9,400 Titles In StudioCanal Library Providing A Recurring Source of Licensing Revenues"
"85% of Canal+ Subscribers Base With A Commitment Contract" "46% Of Subscribers Loyal To Canal+ For Over 10 Years" "25% Of Subscribers Loyal To Canal+ For Over 20 Years"
The Media Odyssey