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PREDICTING 2025 MEDIA (PART 1)

The Media Odyssey

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Streaming Innovations and Partnerships

This chapter explores Microsoft's potential impact on the streaming landscape through Xbox, while addressing the challenges traditional services face with subscriber retention. It highlights strategic partnerships, especially in Europe, that enhance subscriber loyalty through bundling mobile and streaming services. Additionally, the chapter delves into emerging trends and collaborations in the media industry that signal a shift toward a more interconnected and competitive environment.

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