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The Analytics Power Hour
#226: Training Analysts to be Curious and Use Business Context with MaryBeth Maskovas
Aug 22, 2023
58:03
Snipd AI
MaryBeth Maskovas, founder and Principal Consultant at Insight Lime Analytics, joins the hosts to explore the importance of curiosity and business context in analytics. They discuss assessing curiosity during interviews, training analysts to be curious, and the value it brings to organizations. The chapter also delves into the role of curiosity in marketing analytics, balancing curiosity and productivity, and exciting updates like the Scribe AI Chrome extension.
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Quick takeaways
- Curiosity is a valuable characteristic for analysts, allowing them to uncover insights and drive exceptional results.
- Training analysts to be curious is crucial, emphasizing the importance of curiosity and providing the right resources and context.
Deep dives
The Importance of Curiosity in Analytics
Curiosity is a valuable characteristic for analysts. It allows them to delve deeper and uncover insights. Consultants should encourage curiosity in their teams to maximize their growth and drive exceptional results. Psychologist Daniel Berteline coined the term 'epistemic curiosity' to describe the desire to acquire knowledge. Analysts should strive to be curious and innovative, continuously exploring new avenues for analysis.
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