20min chapter

The Analytics Power Hour cover image

#226: Training Analysts to be Curious and Use Business Context with MaryBeth Maskovas

The Analytics Power Hour

CHAPTER

The Importance of Curiosity and Business Context in Marketing Analytics

In this chapter, the speakers discuss the importance of curiosity and business context in marketing analytics. They highlight the benefits of being curious and how it allows analysts to dig deeper into the algorithms and understand how they work. The chapter also explores different career paths in analytics and the challenges of working as a consultant.

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