In this chapter, the speakers discuss the importance of curiosity and business context in marketing analytics. They highlight the benefits of being curious and how it allows analysts to dig deeper into the algorithms and understand how they work. The chapter also explores different career paths in analytics and the challenges of working as a consultant.
We were curious about… curiosity. We know it's a critical trait for analysts, but is it an innate characteristic, a teachable skill, or some combination of both? We were curious. How can the breadth and depth of a candidate's curiosity be assessed as part of the interview process? We were curious. Who could we kick these questions (and others) around with? We were NOT curious about that! MaryBeth Maskovas, founder and Principal Consultant at Insight Lime Analytics, joined Michael, Julie, and Tim to explore the topic. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.