MaryBeth Maskovas

MaryBeth Maskovas, founder and Principal Consultant at Insight Lime Analytics, joins the hosts to explore the importance of curiosity and business context in analytics. They discuss assessing curiosity during interviews, training analysts to be curious, and the value it brings to organizations. The chapter also delves into the role of curiosity in marketing analytics, balancing curiosity and productivity, and exciting updates like the Scribe AI Chrome extension.