The Artificial Intelligence Show #15: AI for Event Marketing
May 13, 2022
Exploring AI’s role in event marketing, the hosts discuss how technology can enhance ticket sales and sponsorships. They highlight the importance of personalized communication and data-driven marketing for better attendee engagement. The conversation also delves into innovative use cases like augmented reality that elevate sponsor experiences. A predictive model for marketing AI adoption is introduced, emphasizing community involvement and collaboration as key to navigating the shifts in consumer behavior post-pandemic.
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MAICON's Beginnings and COVID Disruptions
- Paul Reitzer's Marketing AI Institute started an annual conference (MAICON) to build an AI community.
- The first conference in 2019 was successful despite financial losses, but COVID disrupted subsequent events.
Current Challenges for Event Marketers
- Event marketers face unprecedented challenges such as COVID, economic downturn, geopolitical issues, and changing travel preferences.
- These factors create uncertainty, demanding smarter marketing strategies.
Using AI for More Intelligent Marketing
- Predict high-priority contacts based on purchase probability, overall sales, and future initiatives.
- Drive efficiency by targeting campaigns and reducing noise.
