#15: AI for Event Marketing
The Artificial Intelligence Show
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AI Innovation in Event Marketing
This chapter examines the integration of artificial intelligence in event marketing, highlighting the current lack of innovative solutions and the need for smarter strategies amidst economic challenges. The speakers share their experiences with AI tools, discuss the impact of COVID-19 on events, and emphasize the importance of understanding attendee signals for crafting personalized marketing approaches. Ultimately, the chapter advocates for a deeper adoption of AI technologies to create meaningful engagements and drive success in a rapidly changing landscape.
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