Agricultural-university-endorsed snacks: pros and cons, twists and turns
Feb 21, 2024
28:13
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Agricultural expert Laiming, academic researcher Niu Honglin, and health consultant Steve Hatherly discuss the credibility of agricultural-university-endorsed snacks and their benefits compared to regular brands. They explore the rise of a cholesterol-lowering snack brand in China, deceptive snack product collaborations, effective micro breaks for work-life balance, and strategies for rest, recovery, and self-care in work environments.
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Quick takeaways
Products claiming to be developed by agricultural institutes may not always be healthier as advertised.
Chinese consumers are drawn to snacks with both taste and health benefits, influenced by social media and clever advertising tactics.
Deep dives
Misleading Claims of Healthier and Tastier Products
Several products allegedly developed by institutes or academies of aquacopter sciences claimed to be healthier and tastier than regular chips. However, investigations by Shanghai's consumer watchdog revealed that these claims were not true. Many products listed on shopping platforms falsely advertised their collaboration with higher learning institutions, leading to misleading claims. For example, some potato chip brands only had the universities help redesign the packaging, while the product itself remained unchanged. This investigation highlights the issue of fake advertisement and misrepresentation of nutritional information.
The Power of Advertising Tactics
The popularity of products allegedly developed by research institutions could be attributed to the Chinese consumers' desire for both taste and health benefits in their snacks. Such products, like Xu Zhron Oatmeal, gained popularity during shopping festivals and due to the allure of lowering cholesterol levels. Social media played a significant role in promoting these products, with stories circulating about institutions developing various agricultural products. Clever advertising tactics like focusing on recipes and research team expertise attracted consumers despite unappealing packaging. However, this advertising strategy poses challenges for regulation and supervision.
Regulating False Advertising and Platform Responsibility
False advertising and misleading claims present challenges for regulators and watchdogs. While regulations exist for product packaging, social media platforms and online shopping platforms have become key mediums for promoting and exaggerating product benefits. There is a need for more specific regulations targeting this type of advertising. Ensuring accurate claims and preventing misleading information should be the responsibility of both market regulators and online platforms. Platforms can play a role in verifying the qualifications and claims made by product operators. Consumers are also encouraged to retain evidence and seek compensation when encountering false advertising incidents.
We can find on the market these days potato chips developed supposedly by some institutes or academies of agricultural sciences. Are these really healthier and tastier than the regular brand-name chips from the supermarket? / Let's take a look at some counter-intuitive ways that may help you better recover from work and New Year celebrations (17:20). On the show: Laiming, Niu Honglin & Steve Hatherly
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