Marketing Against The Grain

5 Huge Trends That Will Change Marketing In 2023

5 snips
Dec 22, 2022
The podcast dives into the rising costs of Google AdWords and the changing landscape of paid advertising. A heated debate unfolds over the future of email versus messaging apps like WhatsApp. The hosts explore how Netflix’s ad-supported model mirrors nostalgia while pushing for creativity in marketing. Emerging niche platforms are highlighted as a democratizing force for advertising. Finally, the discussion touches on the impact of infinite scrolling on search and the role of AI in reshaping monetization strategies.
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INSIGHT

Era of Aggregators

  • The era of aggregators saw platforms like Google and Facebook consolidate user bases.
  • This dominance necessitates marketers to master these platforms for business growth.
INSIGHT

Debundling of Advertising

  • The cost-per-lead on AdWords increased by 91%, making it expensive.
  • This cost increase and privacy laws are driving a debundling of advertising.
ANECDOTE

New Ad Networks

  • Uber and DoorDash are creating advertising networks.
  • Digital advertising on planes is expected to be worth $3.3 billion by 2030.
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