5 Huge Trends That Will Change Marketing In 2023
Marketing Against The Grain
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The Evolution of Marketing in a Digital Age
This chapter explores the transition from offline to online marketing and the rise of dominant platforms like Google, Facebook, and Amazon. It analyzes the implications of increasing advertising costs, the challenges posed by privacy laws, and the concept of 'debundling' as companies seek alternative advertising methods. The discussion also highlights emerging trends in out-of-home advertising and the importance of creativity in marketing strategies amidst technological advancements.
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