Revisionist History Laundry Done Right
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Aug 12, 2021 
Deedee Gordon, a consumer research expert running the Gordon Company, explores the intriguing world of laundry practices. The conversation dives into the science behind effective washing techniques, from the environmental impact of cold water washing to the importance of mindful laundry habits. Deedee shares insights from her work in consumer goods, highlighting innovations that enhance everyday chores. The podcast also features engaging interviews with enthusiasts who champion cold water laundry, revealing the cultural significance of these choices in our daily lives.
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Cold Water Washing
- Prioritize cold water washing for laundry.
- It saves money, energy, and extends clothing lifespan.
Sustainable Detergents
- Environmentally friendly detergents require sophisticated engineering.
- Prioritize detergents effective in cold water for sustainability.
Laundry Master
- Deedee Gordon found a "laundry master" named Janet for her research.
- Janet prioritizes quality detergent and even hires a nanny to do laundry.