Deedee Gordon

Deedee Gordon, a consumer research expert running the Gordon Company, explores the intriguing world of laundry practices. The conversation dives into the science behind effective washing techniques, from the environmental impact of cold water washing to the importance of mindful laundry habits. Deedee shares insights from her work in consumer goods, highlighting innovations that enhance everyday chores. The podcast also features engaging interviews with enthusiasts who champion cold water laundry, revealing the cultural significance of these choices in our daily lives.