Crucible Moments
Eventbrite ft. Julia Hartz - A thriving events company took 14 years to build and nearly disappeared in 14 days
Oct 5, 2023
Julia Hartz, CEO of Eventbrite, discusses the challenges of building and reinventing the events company during a global shutdown. Topics include transitioning to sustainable profitability, learning from a crisis and evaluating acquisitions, challenges faced after acquiring Ticketfly, adapting to the COVID-19 pandemic, reflections on leadership and rebuilding, and the future of events in the evolving landscape.
45:19
Episode guests
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Eventbrite successfully transformed its pricing model by introducing a three-tiered package system, resulting in increased revenue per customer and momentum in the total creator account.
- Despite challenges and uncertainties, Eventbrite's acquisition of Ticketfly helped them leapfrog in the music industry, demonstrating the power of resilience, customer focus, and community spirit.
Deep dives
Eventbrite's Journey to Profitability
Eventbrite faced the challenge of transitioning to a path of sustainable profitability after becoming post-product market fit but not profitable. They realized that their one-size-fits-all pricing model was getting lost in the noise due to their diverse customer segments. To capture more value, Eventbrite underwent a comprehensive pricing model change, introducing a three-tiered package system. Despite the risks involved, they conducted experiments, analyzed segments' price sensitivity, and ultimately made the necessary pricing adjustments. This decision led to positive outcomes, including increased revenue per customer and momentum in the total creator account.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
