Eventbrite ft. Julia Hartz - A thriving events company took 14 years to build and nearly disappeared in 14 days
Crucible Moments
Adapting and Organizing in the Face of Crisis
This chapter discusses how Eventbrite, an events company, faced the challenges brought by the COVID-19 pandemic. They share their strategy of organizing their approach into five areas, supporting their employees, assisting their creators, helping consumers with refunds, messaging investors, and addressing advanced payouts. The chapter also highlights their shift in mindset from scarcity to abundance and their efforts to adapt and advocate for event creators.
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