Eventbrite ft. Julia Hartz - A thriving events company took 14 years to build and nearly disappeared in 14 days
Crucible Moments
Transitioning to Sustainable Profitability
This chapter explores the challenges faced by Eventbrite when Julia Hartz became CEO and discusses the dilemma of investing in expansion or focusing on profitability. It also highlights the process of introducing a new pricing model to become profitable and the effort and teamwork required for its successful implementation.
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