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How to Scale an Agency 🚀
How Kasim Aslam Exited for 8-Figures And Scaled FOUR agencies [Must Watch]
Sep 21, 2023
Kasim Aslam, a successful marketer and entrepreneur, discusses the art of finding a niche, the power of Google Ads, and the journey of flipping houses in Phoenix. He also shares entrepreneurial wisdom on hiring practices and the pitfalls of micromanagement. The chapter descriptions cover challenges of scaling an agency, lessons from financial downfall, finding clients and partnerships, scaling an agency, and the value of a mastermind.
45:05
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Quick takeaways
- Finding a niche and traffic solution are crucial for scaling an agency.
- Establishing a strong foundation involves narrowing services and hiring peak performers.
Deep dives
Finding the Right Niche and Traffic Solution
To scale an agency, it is important to start by finding a niche and a traffic solution. This could involve strategic partnerships or joining agency partner programs. Referral partnerships with complementary businesses can provide a steady stream of clients. Additionally, solving the traffic problem is crucial. Good traffic allows for split testing and optimization, making it easier to improve and scale the agency's services.
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Listen to the best highlights from the podcasts you love and dive into the full episode