In My Non-Expert Opinion Your Clients are the Heroes, Not You: An Honest Convo on Coaching, Insta, Marketing, and Leading with Serine Goodmond
Apr 2, 2022
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Clients, Not Coaches, Should Be The Hero
- Making yourself the hero in marketing is unsustainable and dishonest when you claim to have all answers.
- Chelsea realized she felt disconnected because she centered herself instead of showcasing client transformations.
Facilitation Values Client Agency
- Facilitators create space, not fixed answers, because clients hold their own solutions.
- Serine emphasizes that positioning yourself as the sole expert undermines client agency.
Launch That Felt Like Gatekeeping
- Chelsea described her first course launch where she used scarcity tactics and felt cringe and gatekeeping.
- Many people signed up but few completed because they weren't ready, which exposed the harm of those tactics.