BE THAT LAWYER

Ruby Powers: How Content Creation Drives Legal Practice and Client Connection

10 snips
Jul 28, 2025
Ruby Powers, a Board-Certified Immigration Attorney and founder of Powers Law Group, discusses the power of content creation in legal practice. She reveals how strategic repurposing of content can amplify a lawyer's digital presence. Ruby emphasizes the need for personal branding and authentic engagement to foster client relationships. She shares insights on leveraging technology and AI, adapting to challenges in remote practice, and the importance of consistent, engaging content in the ever-evolving legal landscape.
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ANECDOTE

Youth Exchange Boosted Confidence

  • Ruby's high school Rotary exchange in Belgium forced her to network, speak publicly, and create business cards.
  • This early experience significantly accelerated her confidence and skill in presenting herself.
INSIGHT

Maximize Content Repurposing

  • Repurposing core content like podcasts or webinars into various formats maximizes reach and efficiency.
  • This approach also enhances engagement across different platforms, saving time while expanding audience exposure.
INSIGHT

Articles Grow Into Books

  • Writing articles consistently can organically lead to publishing a book.
  • Building expertise through repeated content creation elevates your authority in your niche.
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