Intro

This chapter explores the significance of personal branding and business development for attorneys. The discussion centers on sustainable strategies and systematization, accompanied by an inspiring quote from Gandhi to motivate legal professionals.

Transcript

chevron_right

Play full episode

chevron_right

Transcript

Episode notes

In this episode, Steve Fretzin and Ruby Powers discuss:

The role of content creation in modern legal practice
Building a personal brand as a legal professional
Leveraging technology and AI in law firm marketing
The intersection of entrepreneurship and legal career growth

Key Takeaways:

A thoughtfully created core asset—such as a podcast episode, webinar, or article—can be broken down and reimagined into a wide range of content like blog posts, LinkedIn updates, short videos, newsletters, and downloadable resources, maximizing effort while expanding reach across platforms.
Having digital workflows, remote communication systems, and flexible client service models in place early on allows a practice to stay fully functional and even thrive during major disruptions like relocations, global crises, or shifting life circumstances.
Maintaining a well-organized archive of previously created materials—ranging from PowerPoints to articles and recorded webinars—makes it easier to consistently publish client-facing or educational content without always starting from a blank slate.
Enhancing video content with subtitles, multilingual accessibility, and platform-specific formatting dramatically increases engagement, reach, and brand recall, especially in a mobile-first world where most viewers scroll with sound off and attention spans are short.

"If we’re not repurposing, if we’re not maximizing all of this content, then I’m upset." — Ruby Powers

Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/

Thank you to our Sponsor!

Legalverse Media: https://legalversemedia.com/

Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/

About Ruby Powers: Ruby L. Powers, a Board-Certified Immigration Attorney and founder of Powers Law Group, P.C., brings over 16 years of expertise in law practice management. She is the author of AILA's Build and Manage Your Successful Immigration Law Practice (Without Losing Your Mind) and Power Up Your Practice, available on Amazon. Ruby shares invaluable knowledge on law practice management and small business consulting. Through Powers Strategy Group, LLC, she offers strategic consulting services and hosts the informative podcast Power Up Your Practice, launched in 2024. With a commitment to excellence and empowerment, Ruby inspires legal professionals to thrive in their practices and grow their businesses.

Connect with Ruby Powers:

Website: https://powersstrategygroup.com/ & https://rubypowerslaw.com/

Book: Power Up Your Practice: https://www.amazon.com/Power-Up-Your-Practice-Deserve/dp/B0DJB1FL5R

Show: Power Up Your Practice: https://podcasts.apple.com/us/podcast/power-up-your-practice/id1727939889

LinkedIn: https://www.linkedin.com/in/rubypowers/ & https://www.linkedin.com/company/powersstrategygroup/

Facebook: https://www.facebook.com/rubyfortexas/ & https://www.facebook.com/PowersStrategyGroup

Instagram: https://www.instagram.com/rubylpowers/ & https://www.instagram.com/powersstrategygroup/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.