Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
Nov 11, 2024
Kat Norton, the founder and CEO of Miss Excel, transformed her love for dance and spreadsheets into a viral TikTok sensation during the pandemic. She discusses how she leveraged engaging, dance-infused Excel tutorials to build a multimillion-dollar business. Kat shares her unique path from a corporate job to entrepreneurship, emphasizing the power of authenticity and mindset. She reveals effective strategies for monetizing her courses, utilizing webinars, and expanding her brand while maintaining a work-life balance. Kat also highlights the importance of engaging audiences through innovative content.
01:10:48
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Quick takeaways
- Kat Norton leveraged her unique combination of Excel skills and dance to create engaging TikTok content that filled a niche.
- By implementing webinars as a primary revenue driver, Kat built trust with her audience and effectively monetized her courses.
Deep dives
The Journey from Debt to Success
Kat Norton, also known as Miss Excel, transformed her life from being $100,000 in student debt and unfulfilled in her corporate job to generating $2 million annually by the age of 29. Her journey began after she discovered her Excel skills while working at a consulting firm, where she created engaging training sessions on the side. As the pandemic hit, she found herself with more time to reflect and committed to self-improvement, which helped her gain confidence. This inner work led to the creation of her TikTok account, where she combined her passions for Excel and dance, ultimately turning her skills into a thriving online business.
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