Young and Profiting (YAP) with Hala Taha

Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | E316

Nov 11, 2024

Kat Norton, the founder and CEO of Miss Excel, transformed her love for dance and spreadsheets into a viral TikTok sensation during the pandemic. She discusses how she leveraged engaging, dance-infused Excel tutorials to build a multimillion-dollar business. Kat shares her unique path from a corporate job to entrepreneurship, emphasizing the power of authenticity and mindset. She reveals effective strategies for monetizing her courses, utilizing webinars, and expanding her brand while maintaining a work-life balance. Kat also highlights the importance of engaging audiences through innovative content.

01:10:48

Episode guests

Kat Norton

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Episode notes

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Quick takeaways

Kat Norton leveraged her unique combination of Excel skills and dance to create engaging TikTok content that filled a niche.

By implementing webinars as a primary revenue driver, Kat built trust with her audience and effectively monetized her courses.

Self-improvement and a positive mindset were pivotal for Kat's entrepreneurial success, helping her overcome limiting beliefs and foster authenticity.

Deep dives

The Journey from Debt to Success

Kat Norton, also known as Miss Excel, transformed her life from being $100,000 in student debt and unfulfilled in her corporate job to generating $2 million annually by the age of 29. Her journey began after she discovered her Excel skills while working at a consulting firm, where she created engaging training sessions on the side. As the pandemic hit, she found herself with more time to reflect and committed to self-improvement, which helped her gain confidence. This inner work led to the creation of her TikTok account, where she combined her passions for Excel and dance, ultimately turning her skills into a thriving online business.

Intro

2min

From Overcoming Debt to TikTok Fame

15min

Embracing Authenticity and Entrepreneurship

12min

Mastering the Niche of Excel Training

11min

Maximizing Webinar Engagement and Retargeting Strategies

2min

Engaging Audiences through Innovative Incentives

6min

Transforming Overwhelm into Success: The Power of Webinars

5min

From Struggles to Success: The Excel Journey

20min

When the COVID-19 pandemic hit, Kat Norton discovered TikTok and found it odd that there was no Excel content on the platform. She decided to start posting dance-infused tutorials, and her videos went viral. She then launched multiple Excel courses that quickly generated more income than her corporate salary. This allowed her to leave her job and turn Miss Excel into a multimillion-dollar business. In today’s episode, Kat shares how she transformed her love for dancing and spreadsheets into a viral sensation and a lucrative business. She also breaks down her strategies to go viral, monetize her passion, and build a sustainable business.

In this episode, Hala and Kat will discuss:

(00:00) Introduction to Kat Norton, Miss Excel

(02:07) Kat's Early Career and Corporate Journey

(03:41) The Birth of Miss Excel During the Pandemic

(05:19) Going Viral on TikTok and Instagram

(06:33) Mindset and Inner Work for Success

(08:52) Authenticity and Polarity in Social Media

(20:53) Monetizing Miss Excel and Course Creation

(29:54) Excel vs. Google Sheets: Strengths and Uses

(32:15) Promoting Courses Through Webinars

(33:15) Affiliate Program Success

(35:10) Webinar Retargeting Strategies

(36:50) Engaging Webinar Techniques

(39:14) Effective Course Selling

(47:06) Driving Webinar Attendance

(49:02) Expanding Revenue Streams

(57:23) Balancing Work and Creativity

Kat Norton is the founder and CEO of Miss Excel, the viral brand that transformed Excel tutorials into engaging, must-watch content for over a million followers. Since launching in 2020, Kat's courses have empowered thousands while rapidly scaling her business to multimillion-dollar success. She has been recognized by Forbes as a Top Social Media Influencer of 2021 and featured in top media outlets, including Forbes, CNBC, and Bloomberg. Today, her business generates over $2 million annually, enabling her to work just a few hours daily while traveling the world.

Connect with Kat:

Kat’s Website: https://www.miss-excel.com/

Kat’s LinkedIn: https://www.linkedin.com/in/kat-norton-7187aa58/

Kat’s Instagram: https://www.instagram.com/miss.excel/

Kat’s TikTok: https://www.tiktok.com/@miss.excel

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