

36. Workflow Deel 1: when to workflow
Jul 15, 2025
In this insightful discussion, workflow expert Maarten Esser, from Generative AI Strategy, shares his expertise on when and how to build effective workflows. He outlines key scenarios for implementing automation, such as repetitive tasks and error-prone processes. Maarten emphasizes the importance of cost-benefit analysis in workflow development and introduces tools like Zapier and Leverage that enhance efficiency. This conversation is perfect for anyone looking to streamline their work and reduce manual effort!
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When to Build Workflows
- Build a workflow when tasks are repetitive or performed by multiple people.
- Use workflows to reduce errors and to scale operations without hiring more staff.
Example: Workflow for Customer Feedback
- Wouter illustrates using workflows to automate customer feedback handling.
- This example shows practical workflow applications in real business contexts.
Consider Costs Before Building
- Consider the cost and time needed before building a workflow.
- Start simple and improve workflows organically by adding features later.