Maarten Esser

In this insightful discussion, workflow expert Maarten Esser, from Generative AI Strategy, shares his expertise on when and how to build effective workflows. He outlines key scenarios for implementing automation, such as repetitive tasks and error-prone processes. Maarten emphasizes the importance of cost-benefit analysis in workflow development and introduces tools like Zapier and Leverage that enhance efficiency. This conversation is perfect for anyone looking to streamline their work and reduce manual effort!