MarTech Podcast ™ // Marketing + Technology = Business Growth Fueling Fandom & Creating Better Advertising Experiences
Nov 7, 2024
Scott Donaton, CMO at Versus, shares insights into enhancing audience engagement through AI-powered gamification. He discusses the evolving relationship between brands and customers, emphasizing interactive engagement over passive approaches. The conversation highlights the importance of competitive intelligence in marketing strategies and the value of storytelling that resonates emotionally with audiences. Scott also explores how technology is reshaping advertising experiences and the need for brands to adapt to diverse consumer preferences.
Chapters
Transcript
Episode notes