MarTech Podcast ™ // Marketing + Technology = Business Growth

Fueling Fandom & Creating Better Advertising Experiences

Nov 7, 2024

Scott Donaton, CMO at Versus, shares insights into enhancing audience engagement through AI-powered gamification. He discusses the evolving relationship between brands and customers, emphasizing interactive engagement over passive approaches. The conversation highlights the importance of competitive intelligence in marketing strategies and the value of storytelling that resonates emotionally with audiences. Scott also explores how technology is reshaping advertising experiences and the need for brands to adapt to diverse consumer preferences.

25:52

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Episode guests

Scott Donaton

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Engaging audiences through interactive experiences and AI-driven content transformation is essential for building brand fandom and loyalty.

Transitioning from traditional interruptive advertising to seamless, contextual approaches enhances consumer engagement and resonates with emotional connections.

Deep dives

Transforming Audience Engagement

Creating an engaging audience experience is essential for brands seeking to build fandom. Companies must focus on transforming passive viewership into interactive engagement, as demonstrated by platforms that encourage audience participation through AI-driven content. For example, using gamified elements allows fans to make predictions and share opinions about their favorite shows and events, fostering a deeper emotional connection. This shift not only keeps audiences returning but also enhances brand loyalty and drives revenue through increased interaction.

Intro

2min

Evolving Podcasting: Engaging Through Video and Interaction

6min

Building Meaningful Media Brands

7min

The Art of Storytelling in Marketing

9min

Navigating the Evolution of Marketing Strategies

3min

Chief Marketing Officer, Scott Donaton from Versus, an innovative entertainment and technology company specializing in transforming audience engagement using proprietary AI. Scott delves into the realm of competitive intelligence and marketing strategies, emphasizing the importance of understanding competitors to enhance your marketing business. Discover how engaging with perceived competitors can help identify your brand differentiators and elevate your marketing approach. Fueling fandom & creating better advertising experiences is the focus of today's discussion with Scott Donaton. Show Notes

Connect With:

Scott Donation: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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