7min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Fueling Fandom & Creating Better Advertising Experiences

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Building Meaningful Media Brands

This chapter delves into the importance of creating engaging content that fosters emotional connections between brands and their audiences. It highlights the shift from traditional advertising to a storytelling approach that emphasizes purpose, audience engagement, and the impact of technology on personalized advertising.

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