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The Side Hustle Show
577: Scaling an Online Business for Recurring Revenue: From Course to Membership
Aug 24, 2023
Nicole shares her inspiring journey of starting an online tutoring business while in nursing school and raising 6 kids. She discusses strategies for scaling her business, transitioning to a membership model, and optimizing offers for maximum value. TikTok played a significant role in gaining followers and expanding her reach. The chapter explores the success of her TikTok channel and the importance of scaling and consistency in business.
01:05:39
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Quick takeaways
- Switching to a membership model and focusing on content, community, and leadership helped Nicole revive her tutoring business after a Google algorithm collapse.
- Nicole effectively attracted new nursing student members through Facebook groups, webinars, and a podcast, utilizing helpful resources and building relationships.
Deep dives
Starting a Nursing Tutoring Business
Nicole Whitworth started her tutoring business, nursingtutor.com, after graduating from nursing school. She recorded her live group tutoring sessions and sold them as digital products. However, the business was negatively impacted by a Google algorithm update.
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