

Denise Coates: Ultimate gambler
Nov 14, 2023
Denise Coates: Founder of Bet365, the world's highest paid woman in gambling, shares her journey from accountant to billionaire. The podcast explores her low-key lifestyle, impact as a taxpayer, and challenges in researching her. It discusses Bet365's transition from physical to online betting, their focus on safer gambling, and Coates' preference for privacy. The hosts give contrasting viewpoints on Coates and tease the next episode on Bill Gates.
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Early Leadership at 22
- Denise Coates became managing director of her father's betting shop chain at just 22 years old.
- This early responsibility showed her father's strong belief in her business acumen and competence.
Betting Meets Internet Opportunity
- Denise Coates spotted the perfect fit for sports betting on the Internet in the late 1990s.
- She and her family took a huge risk by mortgaging assets to fund this online gambling venture.
In-House Software Advantage
- Bet365 developed its own software rather than licensing, which was a major strategic decision.
- This allowed them to control the technology and better integrate with evolving digital trends.