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Denise Coates: Ultimate gambler

Good Bad Billionaire

CHAPTER

From Physical to Online: Bet365's Transition and Success

This chapter discusses how Bet365, an online betting business, made the transition from physical betting shops to an online platform in 2005. It explores their decision to sell off their high street shops and expand their online operations, while remaining rooted in their community. The chapter also highlights Bet365's growth and success, becoming the most profitable company in the UK in 2011.

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