Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
SPECIAL SERIES ==> Are You Accidentally Killing Your Brand? đŹ Stop Sending That Email <== | BATHROOM Break #55 COLLAB: The Marketing Millennials + Do This, Not That
May 12, 2025
Hosts dive into how negative signals in marketing can sabotage brand trust and reputation. They discuss the impact of outdated content and common pitfalls in email automation that alienate audiences. The conversation highlights the concept of lifetime value and encourages regular audits of marketing communications. With a blend of humor and insightful anecdotes, the hosts draw parallels between marketing strategies and modern social communication, shedding light on evolving messaging etiquette.
10:29
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Quick takeaways
- Negative signals in marketing stem from outdated or subpar content, harming brand reputation and alienating potential customers.
- Prioritizing high-quality and relevant content over quantity is essential for maintaining positive customer relationships and brand image.
Deep dives
Understanding Negative Signal in Marketing
Negative signal refers to the impact of subpar marketing efforts that can harm a brand's reputation and deter potential customers. Marketers often believe that simply posting content regularly is beneficial, but producing below-average or irrelevant content can alienate an audience. For instance, if a company shares outdated information or spammy emails, it may turn away future buyers who were once interested in the brand. This negative signal acts as a silent killer, leading to a loss of potential customers who might have otherwise engaged with the brand positively.
