Do This, NOT That: Marketing Tips with Jay Schwedelson

SPECIAL SERIES ==> Are You Accidentally Killing Your Brand? 😬 Stop Sending That Email <== | BATHROOM Break #55 COLLAB: The Marketing Millennials + Do This, Not That

5 snips
May 12, 2025
Hosts dive into how negative signals in marketing can sabotage brand trust and reputation. They discuss the impact of outdated content and common pitfalls in email automation that alienate audiences. The conversation highlights the concept of lifetime value and encourages regular audits of marketing communications. With a blend of humor and insightful anecdotes, the hosts draw parallels between marketing strategies and modern social communication, shedding light on evolving messaging etiquette.
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ANECDOTE

Creative Promposal Story

  • Daniel Murray shares a creative "promposal" story involving a fish tank and a note saying "you're the only fish in the sea."
  • The story highlights a lighthearted example of personal marketing creativity and connection.
INSIGHT

Negative Signal Harms Brand

  • Negative signal in marketing is when content harms your brand's reputation instead of helping.
  • Sending irrelevant or low-quality messages turns off potential future customers you haven't yet gained.
ADVICE

Audit Content to Avoid Negative Signals

  • Audit marketing automations regularly to avoid sending outdated or irrelevant content, like last year's outlook.
  • Fix links and landing pages that lead to expired offers to avoid confusing or frustrating your audience.
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