In this episode of The Bathroom Break, hosts JayâŻSchwedelson and Daniel Murray dive into the concept of ânegative signalâ in marketing, exploring how certain content choices can unintentionally damage your brandâs reputation and trust over time.
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Best Moments:
(00:07) Introduction to the new special series called "The Bathroom Break"
(02:16) Explanation of negative signal: content that hurts your brand's reputation
(03:01) The concept of lifetime value for an audience vs customers
(03:54) Common marketing automation mistakes that create negative signals
(04:41) Outdated content like "2025 outlook" still being sent in May
(05:01) The importance of managing the long tail of your content
(05:34) Ways to identify negative signal in your marketing strategy
(07:20) Drawing parallels between marketing negative signals and social communication
(09:19) Brief mention of Jay recently going viral on Instagram
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