Marketing Against The Grain Why This Startup Founder Is Spending $0 On Paid Marketing with Ankur Nagpal (#104)
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Mar 28, 2023 
Ankur Nagpal, founder of Ocho Wealth and Teachable, shares his innovative approach to marketing without spending a dime. He emphasizes building personal brands within his team and the importance of storytelling in engaging customers. The discussion highlights navigating tax codes to enhance wealth, the shift towards equity ownership for creators, and the significance of genuine partnerships in marketing. With a humorous take on AI's role in financial advice, Ankur stresses the need for human touch in financial decisions.
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Zero Paid Marketing
- Consider spending zero dollars on traditional marketing initially.
- This can force organic customer acquisition and clearer attribution.
Broken Fintech Market
- The fintech market is broken, with unsustainable customer acquisition costs.
- Traditional paid advertising can create a misleading sense of growth and attribution.
Teachable's Success
- At Teachable, highlighting successful creators attracted similar customers.
- This strategy, along with online events and affiliate marketing, proved effective.