Marketing Against The Grain

Why This Startup Founder Is Spending $0 On Paid Marketing with Ankur Nagpal (#104)

Mar 28, 2023

Ankur Nagpal, founder of Ocho Wealth and Teachable, shares his innovative approach to marketing without spending a dime. He emphasizes building personal brands within his team and the importance of storytelling in engaging customers. The discussion highlights navigating tax codes to enhance wealth, the shift towards equity ownership for creators, and the significance of genuine partnerships in marketing. With a humorous take on AI's role in financial advice, Ankur stresses the need for human touch in financial decisions.

41:43

Episode guests

Ankur Nagpal

Highlights

AI Chapters

Episode notes

Building Loyalty Through Employee Equity and Personal Branding

01:27

The Art of Tax Write-Offs and Systemic Privilege

01:10

Marketing Focus in Early Stage Startups

01:15

Intro

5min

Innovative Marketing Strategies for Startups

12min

Navigating Tax Codes and Video Content Creation

6min

Empowering Creators Through Equity Ownership

3min

Creator Partnerships and Marketing Strategy

12min

Navigating Financial Advice: The Human Touch vs. AI Guidance

2min

People don’t want to follow brands.

Kipp and Kieran are joined by Ankur Nagpal (Founder at Ocho) to go all in on Ocho’s $0 marketing strategy. Learn why Ocho’s betting big on their team building their individual brands, how to take advantage of the hidden tax codes, why creators need to build ownership, and how to recruit a marketing leader.

About Ankur

Recently launched Ocho (ocho.com) to help business owners build wealth. He also runs Vibe Capital (vibe.vc), a venture capital fund with 100+ portfolio companies and $100M+ in AUM.

Previously, founded Teachable (teachable.com) & scaled to $50M+ in ARR before selling to Hotmart, where he serves on the board. Currently lives in Brooklyn, NY when not vagabonding around the globe.

Connect with Ankur!

Ocho https://ocho.com/
LinkedIn https://www.linkedin.com/in/ankurnagpal/
Twitter https://twitter.com/ankurnagpal

Mentions

Sam Parr https://twitter.com/thesamparr
Ankur’s Tweet https://twitter.com/ankurnagpal/status/1593026491058917377
Ocho https://twitter.com/ochowealth
Teachable https://teachable.com/
Google Bard https://bard.google.com/

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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