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Why This Startup Founder Is Spending $0 On Paid Marketing with Ankur Nagpal (#104)

Marketing Against The Grain

CHAPTER

Creator Partnerships and Marketing Strategy

This chapter explores the crucial role of creator partnerships in startup marketing, emphasizing genuine relationships that align with company vision. It highlights the need for a small, agile marketing team and the importance of understanding growth metrics for building investor confidence. The discussion also covers the balance between analytical insight and creative storytelling in leadership, alongside the cautious adoption of new technologies like AI.

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