The Peel with Turner Novak Stop Coding Emails: Loops Co-founder and CEO Chris Frantz
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Oct 2, 2025 Chris Frantz, Co-founder and CEO of Loops—an email platform designed for software companies—shares his insights on the persistent challenges of email communication. He discusses the unique product-led growth strategy and the decision to skip a Series A funding round. Chris dives into the hilarious marketing stunts that built their early user base, including a memorable Times Square billboard. He also explains why all customer support is handled by engineers, reflecting his hands-on approach to user experience.
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Email Is Still Core To Software
- Email remains a central, open communication channel that software companies can't ignore.
- Treating email well prevents major product failures and preserves brand trust.
Consolidate Email To Avoid Fragmentation
- Many software teams use 2–5 tools for different email needs, causing design and delivery fragmentation.
- Consolidating email into one platform yields shared templates, unified brand, and easier updates.
Avoid Email In Your Codebase
- Move email out of your codebase and into a managed tool to reduce bugs and release friction.
- Let non-engineers update content without PR cycles to speed iterations.