Nikonomics - The Economics of Small Business 257 - This "Moron" Quit Tech to Grind Stumps (Makes $270k) with Tyler Mumford
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Dec 2, 2025 Tyler Mumford, an entrepreneur who left a $180k tech sales job, shares his inspiring journey to success with his stump grinding business, generating $270k in his first year. He emphasizes the importance of total focus and risk-taking, explaining how he pivoted from a B2B model to capturing direct consumer jobs through strategic use of Google Business Profile. Tyler also created an 85-page playbook to monetize his learnings, and discusses launching a mobile candy business with his wife, showcasing how sharing his entrepreneurial journey led to exciting new opportunities.
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Fully Commit To Accelerate Learning
- Quit or fully commit to a new venture if you lack industry experience and want rapid improvement.
- Full-time focus multiplies opportunities and accelerates skill growth more than side-hustling.
Use Cold Outreach As Market Research
- Cold-text and call local contractors to introduce yourself and build rapport before asking for jobs.
- Use early calls as market research to learn pricing, scheduling, and common pain points.
Turn Contractor Jobs Into SEO Fuel
- Leverage past contractor jobs to seed homeowner reviews and boost local SEO quickly.
- A short text blast to previous homeowners can produce dozens of reviews and immediate Google ranking gains.