Pivoting to Direct-to-Consumer Leads

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Join me, Nik (https://x.com/CoFoundersNik), as I interview Tyler Mumford (https://x.com/StumpGuyTy).

I’m thrilled to chat with Tyler Mumford, who heard me and Chris Koerner discussing the idea of launching a stump grinding business on a Holdco Bro episode and decided to quit his $180,000 job.

We dive deep into the key strategies and tactics that helped him go from zero to replacing his income so quickly. Tyler reveals how total focus was his biggest differentiator and explains why he quit his job rather than starting this as a side hustle, feeling that the risk-taker gets the spoils. He shares how he initially focused on a B2B play with tree companies and quickly pivoted to include direct-to-consumer jobs by optimizing his Google Business Profile.

Tyler also discusses the power of sharing his journey publicly (MO) and how that led him to create an extensive, 85-page Playbook to monetize the hundreds of questions he received. Finally, we talk about how simply being "in the game" of entrepreneurship led him and his wife to launch their mobile Swedish candy store, Amelia's Swedish Candy, which operates out of a beautiful 1962 Volkswagen Transporter and is already doing impressive revenue.

Questions This Episode Answers:

How did Tyler replace his $180k SAS income with a stump grinding business in about a year?

What was the biggest differentiator that allowed a new service business to grow rapidly?

How did a new business rank number one organically on Google Maps against established local competitors?

What is the secret strategy for getting customers to write a Google review immediately after service?

How can entrepreneurs monetize the constant questions they receive after growing an audience?

Enjoy the conversation!

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Love it or hate it, I'd love your feedback.

Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.

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This week we covered:
00:00 From Corporate to Stump Grinding Success

02:47 The Power of Focus and Risk-Taking

05:59 Building Relationships and Market Understanding

08:51 Leveraging Google Business for Growth

11:46 The Art of Asking for Reviews

15:08 The Surge in Stump Grinding Interest

17:48 The Stump Grinding Community and Its Growth

20:39 Building a Stump Grinding Community

23:54 The Challenge of Helping Others

26:09 Creating a Playbook for Success

29:58 The Value of Information and Consulting

33:20 Launching a Candy Business

37:54 Revenue and Future Plans for the Candy Business