Startups For the Rest of Us
TinySeed Tales S2E3 | Is This All Worth It?
Sep 24, 2020
Brian and Scottie Elliott, co-founders of Gather, an innovative interior design project management app, discuss their journey as entrepreneurs. They share insights on recent hires that bolster their team and enhance operational efficiency. The couple reflects on the challenges of setting ambitious revenue goals and the emotions that come with this drive. They also candidly address the stress and anxiety tied to managing customer churn, emphasizing the need for resilience and strategic pivots to navigate their startup's evolving landscape.
26:42
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Quick takeaways
- The founders highlight the critical necessity of establishing organized processes and standard operating procedures as they expand their team to enhance business continuity.
- Setting ambitious revenue goals, spurred by their attendance at a retreat, encourages entrepreneurs to rethink their pricing and strategic planning amidst their emotional challenges.
Deep dives
Navigating Team Expansion
The recent hiring of a virtual assistant and a marketing expert marks a significant step for the founders as they streamline operations and enhance their product positioning. With the addition of these new hires, the focus has shifted towards documenting processes and improving communication, which had previously been overlooked while they managed day-to-day tasks. Their experience underscores the importance of building an organized framework within a startup to support growth and efficiency. Implementing standard operating procedures not only helps in maintaining continuity but also prepares the business for future scaling.
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