Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! How Erin Gorrie's Viral Videos Brought in Local Customers
Aug 13, 2025
Erin Gorrie, a former police officer and founder of Muskoka Puppy Yoga, shares her incredible journey into entrepreneurship. She reveals how her viral videos, racking up over 450 million views, helped transform her passion for puppy yoga into a thriving business. Erin discusses the healing power of animals and the importance of community, emphasizing emotional connections in her social media strategy. Her unique blend of wellness and fitness has not only changed her life but also positively impacted her community.
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From Police Officer To Puppy Yoga Founder
- Erin was a police officer for ~15 years and left work after a major incident forced her off duty.
- She discovered puppy yoga to help her reconnect with joy and used it to start a new career and purpose.
Local Offer Became Global Through Reels
- Erin's content unexpectedly reached a global audience even though its original aim was local advertising.
- Social media amplified demand and opened opportunities for satellite studios and partnerships.
Bootstrapped Local Launch And Puppy Sourcing
- Erin found and rented a local space, recruited breeders and rescues, and launched classes despite zero prior business experience.
- Word of mouth and early social posts grew the business after she learned basic social media marketing.
