Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! cover image

How Erin Gorrie's Viral Videos Brought in Local Customers

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

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From Badge to Puppy Yoga: An Unconventional Journey

This chapter narrates the inspiring story of a former police officer who became a successful puppy yoga instructor and business owner. It highlights their innovative use of social media to gain widespread engagement and discusses how this outreach has supported mental health in communities. The speaker also shares challenges faced in their entrepreneurial journey, including sourcing puppies and creating a unique business model that merges wellness and fitness.

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