The Art of Selling Online Courses 209 The Secret to Finding Your True Audience
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Nov 25, 2025 In this engaging discussion, Nate Terepka, a music educator and founder of Piano with Nate, shares how he discovered that his true audience consists of retired adults seeking casual piano skills, rather than the teens he initially targeted. Nate reveals the surprising insight that 90% of his sales stemmed from just 10% of his content, particularly tutorials on the Beatles and David Bowie. He details how analyzing buyer data transformed his business strategy and led to effective marketing tactics, including high engagement through his email campaigns.
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Sales Reveal Your True Audience
- Nate discovered 90% of course sales came from 10% of his song tutorials, revealing his true buyers' tastes.
- That data flipped his audience focus from teens to older adults who buy courses.
Looking Up First Buyers Changed Everything
- After his first course sales, Nate excitedly looked up each buyer to see which video brought them in.
- That simple curiosity changed his business direction and motivated course creation.
Validate Audience With Buyer Data
- If you teach music, survey or message buyers to learn their age and source before building products.
- Use that data to lean into the content that actually converts rather than your assumptions.