Nate Terepka

In this engaging discussion, Nate Terepka, a music educator and founder of Piano with Nate, shares how he discovered that his true audience consists of retired adults seeking casual piano skills, rather than the teens he initially targeted. Nate reveals the surprising insight that 90% of his sales stemmed from just 10% of his content, particularly tutorials on the Beatles and David Bowie. He details how analyzing buyer data transformed his business strategy and led to effective marketing tactics, including high engagement through his email campaigns.