My First Million #211 with Julian Shapiro - The 3 Cheat Codes Startups Use to Print Cash
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Aug 20, 2021 
Julian Shapiro, a startup growth expert, shares his insights on three crucial growth trends that can help startups thrive. He emphasizes the importance of creating 'no-brainer' offers to simplify decisions for customers. Julian also discusses effective marketing strategies, like the billboard effect, and the concept of self-liquidating funnels. Their conversation touches on the nuances of publishing schedules and how to craft an engaging Twitter bio, revealing tips for personal branding and creativity in the entrepreneurial journey.
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Service's Flight Delay Cashback
- Service gave customers money back for flight delays, automating a loophole airlines had.
- This clever strategy fueled highly effective ads, boosting their growth.
Yotta's No-Loss Lottery
- Yotta, a banking app, redistributes potential profits as lottery winnings for customers.
- Customers earn lottery tickets simply by keeping money in their Yotta accounts.
Creating Value from Thin Air
- Create value by understanding existing rules and connecting the dots.
- Student loan and house refinancing businesses illustrate this principle.