My First Million

#211 with Julian Shapiro - The 3 Cheat Codes Startups Use to Print Cash

Aug 20, 2021

Julian Shapiro, a startup growth expert, shares his insights on three crucial growth trends that can help startups thrive. He emphasizes the importance of creating 'no-brainer' offers to simplify decisions for customers. Julian also discusses effective marketing strategies, like the billboard effect, and the concept of self-liquidating funnels. Their conversation touches on the nuances of publishing schedules and how to craft an engaging Twitter bio, revealing tips for personal branding and creativity in the entrepreneurial journey.

01:05:40

Episode guests

Julian Shapiro

Highlights

AI Chapters

Episode notes

Content Creation Frequency

01:08

Building a Lead Database for Future Product Sales

02:24

Yotta Acquisition Wedge

01:45

Intro

2min

Crafting Engaging Conversations and Unveiling Startup Success Secrets

3min

Innovative Marketing: The Power of No-Brainer Offers

3min

Innovative Business Models for Customer Acquisition

6min

Maximizing User Engagement Through Chrome Extensions

3min

Innovative Insights: Chrome Extensions and Digital Identity

9min

The Power of Community and Branding in Startups

2min

Revenue-Raising Strategies for Startups

7min

Balancing Financial Goals and Creative Fulfillment

4min

10.

Creativity Over Routine

15min

11.

Creative Arcs and Storytelling

10min

12.

Emotion-Driven Storytelling and Trust in Banking Services

2min

In this episode Shaan (@ShaanVP) is joined by startup growth expert Julian Shapiro (@julian). Julian shares the 3 growth trends he noticed successful startups were implementing to grow at astonishing rates. The pair also discuss different publishing schedule approaches and how to write an effective Twitter bio. They end the episode talking about what each of them would do if they were to do something different.

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Show notes:

* (1:03) Julian on Podcasting

* (4:45) The 3 cheat codes

* (5:44) #1 - Give your customer a no-brainer decision

* (6:15) #1A - Give them money (in a sustainable way)

* (13:02) #1B - Make it super low friction

* (19:48) #2 - Billboarding & naturally encourage sharing

* (30:13) #3 - Self-liquidating funnels

* (40:58) Why publishing erratically works for some

* (45:58) Julian on Twitter bios

* (50:44) What Julian would do if he was doing something different

* (54:20) What Shaan would do

* (57:55) On stand up comedy and what makes a good joke

* (1:02:13) What the best storytellers have in common

* (1:04:27) Where to find Julian

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