Coach Business
160: Consult Calls and Close Rates with Sheilanova Cornelio
Sep 4, 2024
Sheilanova Cornelio, an anxious attachment coach, shares her expertise in marketing and consultation calls. They discuss the power of data in enhancing client engagement and the challenges of no-shows in bookings. Sheilanova breaks down her journey through 187 calls, revealing the importance of emotional connection and curiosity in successful consults. She also highlights the shift from cold marketing to nurturing relationships instead of aggressive tactics, emphasizing how understanding client needs can significantly boost conversion rates.
42:48
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Quick takeaways
- Understanding and tracking business metrics, like consultation conversion rates and no-show statistics, is essential for informed decision-making and process improvement.
- Nurturing client relationships through consistent communication and personalized engagement strategies significantly enhances client attendance and conversion rates during consultation calls.
Deep dives
The Power of Data in Business
Using data effectively is crucial for understanding business dynamics and improving outcomes. Sheila Nova illustrates this by sharing her experiences of conducting numerous consultation calls, revealing that she had 151 consultations that did not convert into clients over a span of 18 months, contrasting with 35 consultations that did. This analysis led her to realize the significance of tracking metrics over time, such as the improvements in her no-show rates, which decreased from 50% to below 5%. Understanding these patterns and statistics enables entrepreneurs to identify what strategies work, refine their processes, and leverage their energy more productively.
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